Honasa Consumer, the parent company behind leading personal care brands such as Mamaearth, The Derma Co., and Aqualogica, has appointed Harleen Bhatti as Vice President D2C (Direct-to-Consumer). The announcement was made by Bhatti herself via LinkedIn, marking a significant addition to Honasa’s leadership team as the company deepens its commitment to digital-first strategies.
Prior to joining Honasa Consumer, Bhatti served as Vice President – D2C at Wellbeing Nutrition, where she was instrumental in scaling the company’s digital channels and expanding its customer base through performance marketing and retention strategies. Her move to Honasa comes at a crucial time as the company continues to expand its D2C footprint, driving growth through personalized online experiences and direct consumer engagement.
With over 15 years of experience across a range of early-stage startups, high growth ventures, and consulting firms, Bhatti brings a wealth of knowledge and strategic insight into the evolving world of e-commerce and consumer technology. Her core competencies include growth strategy, customer retention, performance marketing, P&L ownership, online user experience, and brand building all key areas that align with Honasa’s ambition to build a future-ready D2C engine.
Bhatti has held leadership roles at several renowned organizations, including The Good Glamm Group, Lenskart, Cure.Fit, Capillary Technologies, KPMG India, and Evalueserve. In each role, she has consistently delivered measurable results, whether through customer lifecycle optimization, digital campaign success, or market expansion initiatives. Her diverse industry exposure equips her with a broad perspective on consumer behavior, data-driven decision-making, and brand storytelling in the digital age.
At Honasa Consumer, Bhatti’s mandate will involve strengthening the D2C operations with a focus on enhancing customer lifetime value, streamlining digital journeys, boosting retention, and driving sustainable revenue growth. Her experience with fast-paced, digital-first brands is expected to help Honasa further solidify its leadership in India’s highly competitive personal care market.
Honasa Consumer has become one of the most dynamic players in India’s D2C space. With a portfolio of brands that focus on clean, natural, and effective beauty and wellness products, the company has built a strong following through digital-native strategies. The addition of Bhatti to its leadership bench signals a strategic investment in talent that can navigate and lead in an increasingly complex and crowded digital landscape.
In her LinkedIn post, Bhatti expressed her excitement about joining Honasa, stating her enthusiasm to be part of a mission-driven brand that’s redefining the personal care industry through innovation and purpose. Her customer-first mindset and ability to scale digital ecosystems align well with Honasa’s core values and long-term vision.
As the D2C segment in India continues to evolve rapidly, with increasing competition and shifting customer expectations, Bhatti’s appointment comes at an opportune time. Her leadership is expected to play a pivotal role in shaping Honasa’s next phase of digital growth, ensuring that the company remains agile, customer obsessed, and innovation-driven.
With this move, Honasa Consumer reiterates its focus on not just delivering quality products but also creating exceptional digital experiences for its customers. Bhatti’s experience and leadership promise to elevate the brand’s performance across all digital channels, while building meaningful, long-lasting relationships with consumers.
