Sunny Side Up has announced a significant senior leadership expansion in Bengaluru with the appointments of Tashina A., Shyam Nair, Farhat Shaukat, Tanya Kapool, and Aswirbaad Das. The move strengthens the agency’s integrated capabilities, supporting new mandates across FMCG, technology, lifestyle, and healthcare, and signals its ambition to deliver category-defining creative and strategic work at scale.
Why This Matters
As client demands evolve across India’s dynamic marketing landscape:
- Agencies require senior leaders with multi-domain expertise in strategy, creative, design, and client servicing
- Integrated leadership enables cohesive campaign execution across channels
- Depth of talent ensures scalable, high-quality creative outputs for marquee brands
Sunny Side Up’s appointments reinforce the agency’s commitment to craft, innovation, and business growth.
Leadership Roles and Perspectives
Tashina A., Senior Vice President – Driving new business and strategic growth, with prior experience at Ogilvy, Creativeland Asia, Dentsu Webchutney, and Saatchi & Saatchi, working with brands like Royal Enfield and Raag Gold Oil.
Shyam Nair, Creative Director – Spearheading the agency’s creative vision, with past work for ITC, Maruti Suzuki, Nestlé, Coca-Cola, and Honda.
Farhat Shaukat, Creative Director – Design – Strengthening design foundations, with experience at VICE Media and 22feet Tribal Worldwide, shaping campaigns for Flipkart, The Judge Group, and Neutrogena.
Tanya Kapool, Director – Client Services – Leading account management and business growth, having worked with FCB Global and Schbang on brands such as Sunfeast YiPPee.
Aswirbaad Das, Associate Creative Director – Creating category-defining creative work, with prior experience at DDB and MullenLowe Lintas Group for NIVEA, Too Yumm!, and Diageo.
Saurabh Pandey, Chief Business Officer, Sunny Side Up:
“We are building the next chapter of Sunny Side Up with purpose and ambition. This leadership expansion is not just about adding talent, but about investing in people who bring depth, craft, and new energy to the agency.”
The Strategic Implication
These appointments position Sunny Side Up to:
- Deliver integrated creative campaigns across multiple sectors
- Enhance strategic client engagement and business development
- Elevate design, storytelling, and creative innovation
- Scale operations efficiently to meet rising client demand
By blending domain expertise with fresh perspectives, the agency strengthens its future-ready leadership bench.
Sunny Side Up’s Bengaluru leadership expansion underscores its commitment to people-led growth, integrated capabilities, and category-defining creativity. With seasoned leaders now driving strategy, creative, design, and client services, the agency is poised to deliver compelling, high-impact work that resonates across sectors and strengthens long-term client partnerships.
Leadership is no longer operational at Sunny Side Up, it’s the engine for creative excellence and business growth.
