Google is accelerating its shift toward intent-driven AI automation in search advertising, moving beyond traditional keyword-based targeting. With the introduction of AI Max, advertisers are seeing around 7% higher conversions at similar efficiency, signalling...

GoKwik is advancing AI-led performance marketing by deploying intelligent agents across signals, creatives, benchmarking, and performance analysis. Leveraging purchase intelligence from over 200 million shoppers, the platform enables real-time campaign optimisation and smarter decision-making...

Anthropic is embedding AI directly into document workflows with a new integration for Microsoft Word, designed for enterprise use. The feature enables users to edit, review, comment, and generate citations directly within documents, streamlining...

Newspulse, led by Srividhya Srinivasan, is redefining digital publishing by automating the entire content pipeline. The platform converts live broadcasts into social-ready videos, articles, and multi-format content within minutes, enabling faster and more scalable...