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Exclusive Interviews

Exclusive Interview: Prabhvir Sahmey, Strategic Advisor & Consultant, on Building Ecosystems That Scale Adtech

In an exclusive conversation, Prabhvir Sahmey, with 25+ years in adtech, shares how he helped turn programmatic from concept to backbone at Google and scaled CTV monetization from scratch at Samsung....

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OpenAI to release web browser in challenge to Google Chrome

Brands

India’s ₹30,000-₹60,000 Crore Pet Care Industry: Can It Produce a Global Icon?

Brands

India’s Fitness Boom: ₹7,000 Crore Market but Where is Our Nike or Peloton?

Exclusive Interviews

Exclusive Interview: Prabhvir Sahmey, Strategic Advisor & Consultant, on Building Ecosystems That Scale Adtech

Brands

Barbie introduces doll with Type 1 Diabetes

Exclusive Interviews

Exclusive Interview: Gaurav Loomba, big basket’s Non-Endemic Ads Lead on Building Full-Stack Brand Partnerships in Quick Commerce

OpenAI to release web browser in challenge to Google Chrome

Brands

India’s ₹30,000-₹60,000 Crore Pet Care Industry: Can It Produce a Global Icon?

Brands

India’s Fitness Boom: ₹7,000 Crore Market but Where is Our Nike or Peloton?

Exclusive Interviews

Exclusive Interview: Prabhvir Sahmey, Strategic Advisor & Consultant, on Building Ecosystems That Scale Adtech

Brands

Barbie introduces doll with Type 1 Diabetes

Exclusive Interviews

Exclusive Interview: Gaurav Loomba, big basket’s Non-Endemic Ads Lead on Building Full-Stack Brand Partnerships in Quick Commerce

Advertising

How India’s ₹20,000 Cr Festive Ad War Is Blending Culture, Tech & Emotion.

Why It’s Trending Now India’s festive ad war season has always been the stage for brand rivalries, spanning from Raksha Bandhan in August to Christmas in December, accounting for more...

Advertising

Social Advertising Set To Become Largest Format In India; Expected To Overtake TV In Next Five Years: MAGNA

India’s advertising landscape is undergoing a dynamic transformation, and 2025 marks a high-growth inflection point. According to the latest MAGNA report, the country’s AdEx (advertising expenditure) is set to...

Advertising

The Rise of Social Commerce: How TikTok and Instagram Are Changing Online Shopping in 2025

Advertising

Truecaller Ads launches ‘Truecaller Play’ interactive mobile ad suite

Advertising

Utiq launches in the UK with Virgin and Vodafone as first partners

Advertising

50 Robots. One Mission. Hydrate Times Square.

Advertising

Burger King UK Stokes The Flames of Rivalry With McDonald’s Once Again

Advertising

Arena India, part of Havas Media Network India, wins integrated media mandate for realme

Advertising

Airtel and Posterscope launch SPAM 2.0 OOH campaign to fight online fraud with real-time link blocking

Advertising

Warner Bros invites fans to ‘Be Superman’ in movie murals

Advertising

A Billboard Full of Kisses: Hershey India’s Sweet Surprise for Zepto’s 4th Anniversary

Advertising

India’s Pay TV Landscape: TRAI Reports 333 Channels, Star India Leads Ownership

Marketing

India’s ₹10 Lakh Crore Wedding Industry: Market Size, Trends, and Brand Opportunities

A Market Too Big to Ignore The Indian wedding industry size of approximately ₹10 lakh crore ($130 billion) is second only to food and grocery, with an average Indian spending twice as...

Marketing

Too Busy to Binge? What If Entertainment Took Just 90 Seconds?

Microdramas, known for wild plots and vertical, bite-sized videos, typically consist of stories ranging from 90 seconds to two minutes long. The future of...

Marketing

Superman soars above The Shard in next-level publicity stunt

In a move as bold and cinematic as the Man of Steel himself, Warner Bros. International Television Production UK has taken the skies literally...

Marketing

How Indian Railways turned ticket evaders into lottery contestants

Marketing

Nazara Technologies acquires Sachin Tendulkar-backed Smaaash for ₹126 crore

Marketing

Amul goes global: Partners with Spain’s COVAP to debut in Europe

Marketing

Brittany Ferries Charts a Bold New Course Where Art Direction Meets Emotional Precision

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Technology & AI

Technology

Meta invests $3.5 billion in world’s largest eye-wear maker in AI glasses push

In a move that cements its ambitions in the wearable AI space, Meta has invested €3B ($3.5B) for a nearly 3% stake in EssilorLuxottica,...

Technology

How BBC, YouTube & Shopify Are Cutting Web Emissions by Up to 50%

In today’s interconnected era, sustainability becomes more of a priority for businesses and individuals alike; reducing the carbon footprint of digital platforms is gaining importance. Every...

Simon Lesch takes on AI and transformation role at Archetype

Grammarly to acquire email startup Superhuman in AI platform push

OpenAI to release web browser in challenge to Google Chrome

Zoho Acquires Asimov Robotics

Simon Lesch takes on AI and transformation role at Archetype

Grammarly to acquire email startup Superhuman in AI platform push

Meta Brings AI-Powered Message Summaries to WhatsApp Efficiency Meets Privacy

People Moves

WPP Appoints Cindy Rose OBE as Next CEO, Marking a New Era of Growth and Innovation

Think Result Welcomes Aneet Chopra as Business Head

Dani Mariano Elevated to CEO of Razorfish U.S.

JioStar appoints Ishan Chatterjee as CEO sports as Sanjog Gupta joins ICC

Josh Gallagher Takes the Helm as Chief Strategy & Growth Officer, APMEA at WPP Media

Start Ups

Brands

India’s ₹30,000-₹60,000 Crore Pet Care Industry: Can It Produce a Global Icon?

India’s pet care industry is burgeoning. What was once a niche category is now emerging as a serious consumer sector. Spending on pets in...

Brands

India’s Fitness Boom: ₹7,000 Crore Market but Where is Our Nike or Peloton?

India’s fitness service market is growing rapidly, yet it remains highly fragmented. Worth ₹7,000 crore in 2022, set to more than double in size,...

Brands

Britannia Invites Parle Monaco to Celebrate Pride, Together

Brands

LinkedIn’s BrandLink bets on resonance over reach

Brands

YouTube just changed monetisation rules: Here’s what YouTubers need to know

Brands

Dabur enters nutraceutical category with launch of Siens

Brands

CLEAR premium water, steps into E-Commerce & Quick Commerce

Brands

Blissclub Raises ₹33 Crore in Funding Round Led by Elevation Capital: A Big Leap for D2C Activewear in India

Apple Plans to Add AI Search Options to Safari

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