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Exclusive Podcast: Priyanshu Rajawat on Discipline, Growth & Global Goals

In this episode, we sit down with Priyanshu Rajawat, one of India’s fastest-rising badminton stars. His journey from a small town in Madhya Pradesh to winning global titles is a masterclass...

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Brands

Myntra Names Alia Bhatt as Brand Ambassador for Fashion and Beauty

People Moves

Amlan Mohanty joins Anthropic to lead India policy strategy.

Marketing

Olectra Greentech Limited rebrands to unlock its next EV play.

People Moves

JioStar appoints Swati Borda as Associate Director Key Accounts, Influencer Marketing.

Technology

Meta rolls out AI-led shopping tools across Reels, creators and the ads ecosystem.

People Moves

Spotify promotes Dinesh Kumar Srinivasan as Head of Marketing for MENA, Türkiye, Pakistan & CIS.

Brands

Myntra Names Alia Bhatt as Brand Ambassador for Fashion and Beauty

People Moves

Amlan Mohanty joins Anthropic to lead India policy strategy.

Marketing

Olectra Greentech Limited rebrands to unlock its next EV play.

People Moves

JioStar appoints Swati Borda as Associate Director Key Accounts, Influencer Marketing.

Technology

Meta rolls out AI-led shopping tools across Reels, creators and the ads ecosystem.

People Moves

Spotify promotes Dinesh Kumar Srinivasan as Head of Marketing for MENA, Türkiye, Pakistan & CIS.

Advertising

HDFC Life partners with Knight Riders Sports – Kolkata, Trinbago, Abu Dhabi and Los Angeles Knight Riders to strengthen fan connect this cricket season.

A new association with Kolkata Knight Riders (KKR) aims to leverage the team’s massive fan base to deepen regional reach, especially in Eastern India, while reinforcing trust, reliability, and...

Advertising

Emami Ltd to Fully Acquire Axiom Ayurveda Private Limited in ₹200 Cr Deal.

Emami Ltd, led by Harsha Vardhan Agarwal, is entering the fast-growing health beverage segment with the acquisition of Axiom Ayurveda Private Limited. The deal brings brands like AloFrut, Axiom...

Advertising

Wipro Consumer Care and Lighting Consolidates Media Mandate with Wavemaker.

Advertising

Criteo opens GO platform to SMBs with self-service, AI-powered campaigns.

Advertising

Havas Life Mumbai and Shobiz Experiential partner to transform healthcare engagement in India.

Advertising

VFS Global appoints Ellerton & Co. Public Relations as PR agency for ASEAN.

Advertising

Amazon Ads Launches AI Agents to Simplify Creative and Campaign Management.

Advertising

SW Network (Sociowash) Wins Social Media Mandate for Lava International Limited.

Advertising

Publicis Groupe Halts Recommendations for The Trade Desk After Audit Flags.

Advertising

Bajaj Electricals Ltd Acquires Morphy Richards UK Brand Rights in India.

Advertising

Canva Introduces Magic Layers for Editable AI Designs.

Advertising

Mana Projects Pvt Ltd Signs Ranbir Kapoor as Brand Ambassador, Unveils New Brand Identity.

Marketing

Olectra Greentech Limited rebrands to unlock its next EV play.

Olectra Greentech Limited is repositioning itself beyond electric buses with a new identity focused on integrated mobility and energy solutions. With the new tagline “Transforming Everyday,” the company signals a broader...

Marketing

Publicis Groupe acquires 160over90 to scale its bet on sports and culture marketing.

Publicis Groupe is positioning sports as a high-value, data-driven marketing channel by launching a unified platform that combines creative, experiential, data, and talent capabilities....

Marketing

Omnicom Launches Global Adobe Practice Under Credera, Integrates LeapPoint, an Omnicom Precision Marketing Company.

Led by Nicholas DeBenedetto, the move brings together Credera’s consulting capabilities with LeapPoint’s deep Adobe ecosystem expertise to deliver end-to-end digital transformation. The integration...

Marketing

Havas Media Network India bags integrated media AOR for Aakash Educational Services Limited.

Marketing

Mobavenue AI Tech Launches AI Framework to Find High-Intent Users and Improve Ad Performance.

Marketing

Bikaji Foods International Ltd. India invests ₹101 crore in The Hazelnut Factory to scale QSR ambitions.

Marketing

Infosys acquires Optimum Healthcare IT for up to $465M to scale healthcare tech play.

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Technology & AI

Technology

Meta rolls out AI-led shopping tools across Reels, creators and the ads ecosystem.

Meta is transforming Instagram Reels into a full-funnel commerce engine, introducing new features that connect content, creators, and shopping more seamlessly. The platform now...

Technology

SixthFactor Consulting launches BrandIQ for real-time AI-led brand intelligence.

A new platform is redefining brand tracking and reputation management by measuring perception across AI platforms, search engines, social media, and consumer reviews. It...

OpenAI Hits $852B Valuation After Record $122B Funding Round.

NVIDIA Bets $2B on Marvell Technology to Scale Custom AI Chips.

OpenAI, Google and Anthropic collaborate to curb AI model copying risks.

Sarvam AI Nears $350M Funding to Build India’s Multilingual AI Models at $1.55B Valuation.

OpenAI Hits $852B Valuation After Record $122B Funding Round.

NVIDIA Bets $2B on Marvell Technology to Scale Custom AI Chips.

Bluesky Social’s AI assistant Attie faces user backlash despite push for personalised feeds.

People Moves

Amlan Mohanty joins Anthropic to lead India policy strategy.

JioStar appoints Swati Borda as Associate Director Key Accounts, Influencer Marketing.

Spotify promotes Dinesh Kumar Srinivasan as Head of Marketing for MENA, Türkiye, Pakistan & CIS.

Coca-Cola India elevates Lavanya Hatwalne to Senior Director Integrated Operations.

9X Media Pvt. Ltd. appoints Keshvi Kastuar as AVP – Sales, North, to boost regional growth.

Start Ups

Brands

Myntra Names Alia Bhatt as Brand Ambassador for Fashion and Beauty

Myntra is deepening its connection with Gen Z and millennial audiences by leveraging celebrity-led storytelling to drive engagement and brand relevance. With Alia Bhatt...

Brands

Oracle’s reported layoffs, which could impact up to 30,000 employees globally, highlight a bigger shift happening across the tech industry.

A significant share of recent tech layoffs is expected to impact India, with reports suggesting nearly one in three affected employees are based in...

Brands

OATSIDE appoints W Communications Singapore to support Singapore expansion.

Brands

FCB Ulka wins creative mandate for Bajaj Almond Drops, No Marks

Brands

Hiscox wine-stained letters highlight insurance risks

Brands

Estailo, a Leading D2C fashion accessories brand, expands rapidly with support from Wolfpack Labs

Brands

Taboola and LG Ad Solutions launch new CTV-to-digital performance solution

Brands

British Skin Foundation spotlights sun risk on ‘Burnable Billboard’ by Wonderhood Studios

Brands

Infectious Advertising wins integrated creative & digital mandate for BKT Tires India.

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