In this episode, we sit down with Priyanshu Rajawat, one of India’s fastest-rising badminton stars. His journey from a small town in Madhya Pradesh to winning global titles is a masterclass...

Woodland has partnered with Liqvd Asia to lead its social media strategy, influencer collaborations, and platform-first storytelling. The collaboration aims to deepen Woodland’s connection with younger, digital-first audiences, creating...

AnyMind Group has secured exclusive advertising rights for Truecaller across key high-growth markets in MENA and Southeast Asia, including UAE, Saudi Arabia, Egypt, Qatar, Israel, Ghana, Nigeria, Morocco, Malaysia,...

McCann Singapore is introducing AI-powered creative tools into its campaign production workflow to enhance speed and efficiency. The agency will integrate platforms like Adobe Express and Adobe Firefly, allowing teams to...

MakeMyTrip has announced plans to acquire a majority stake in Flamingo Transworld Pvt. Ltd, strengthening its presence in India’s fast-growing regional group travel segment....

StickyGinger has secured the GCC communications mandate for Ras Al Khaimah Tourism Development Authority, strengthening the emirate’s regional and international tourism positioning as it...

Meta Platforms is refining its advertising attribution model to better measure social engagement impact. The new framework separates link clicks from social signals such...

Bharti Airtel has partnered with Google to strengthen trust and security in India’s rapidly growing RCS messaging ecosystem. The collaboration integrates Airtel’s AI-driven, network-level spam...

Broadcast Audience Research Council India and Nielsen have introduced a new cross-platform measurement framework designed to bridge long-standing gaps in advertising analytics. The system...

Aditya Birla Sun Life Insurance has launched HER Insurance, a women-focused financial protection initiative designed to address protection gaps in health, life coverage, and...