In this episode, we sit down with Priyanshu Rajawat, one of India’s fastest-rising badminton stars. His journey from a small town in Madhya Pradesh to winning global titles is a masterclass...

WPP Media has secured a competitive mandate to handle end-to-end media strategy, planning, and buying for a leading QSR brand. The engagement will be powered by WPP Open, the...

A new strategic push is shaping a more connected and intelligent adtech ecosystem, with a strong focus on AI-led automation, unified data, and real-time decision-making. By leveraging tools like...

Moloco is reshaping connected TV (CTV) with its new Performance CTV offering, aiming to turn a traditionally brand-first channel into a measurable, performance-driven growth engine. The solution enables mobile-style measurement and real-time...

Tilt Brand Solutions has been appointed to lead end-to-end brand, communication, and content strategy for Santoor, owned by Wipro Consumer Care and Lighting. The...

The Insights AI platform is enabling real-time retail intelligence, helping Eros Group digitise and optimise its field operations. Led by Ramdas Rajamani, the partnership...

Google is accelerating its shift toward intent-driven AI automation in search advertising, moving beyond traditional keyword-based targeting. With the introduction of AI Max, advertisers...

GoKwik is advancing AI-led performance marketing by deploying intelligent agents across signals, creatives, benchmarking, and performance analysis. Leveraging purchase intelligence from over 200 million...

BNW Developments has partnered with Yuvraj Singh for its cinematic campaign “Against All Odds”, positioning the brand around resilience, self-made success, and breaking limitations. Moving...

As part of its InFiniTe platform, a new 3-month mentorship program is connecting women founders with senior industry leaders to accelerate growth and innovation...