In this episode, we sit down with Priyanshu Rajawat, one of India’s fastest-rising badminton stars. His journey from a small town in Madhya Pradesh to winning global titles is a masterclass...

Teams across BBDO India, Ulka, and Mudra recently stepped away from routine operations to experiment hands-on with AI tools, workflows, and emerging creative technologies. The initiative, led by CEO Jitender...

A new media mandate led from Gurugram will focus on media strategy, planning, and buying, with an emphasis on data-led and adaptive media execution to strengthen consumer engagement and...

Mahindra Insurance Brokers Limited has partnered with WebEngage to unify customer engagement across digital, assisted, and dealer-led journeys. The collaboration will use WebEngage’s data and automation capabilities to enable personalised policy communication,...

Out of the blue I received an invitation to be a Master Digital Jury member for the Abby  26 Media Awards. Getting to be...

You've seen both. A Bollywood celebrity holding up a skincare product with a flawless caption and a 22-year-old from Pune filming herself in her...

A major new collaboration in the music sector is pushing the industry toward licensed generative AI, designed to ensure artists retain control, consent, and...

The United Arab Emirates is deepening its role in the global space ecosystem through expanded participation in NASA’s Artemis Program and the launch of...

Calvin Klein and Jung Kook have unveiled their first-ever capsule collaboration, blending fashion, fandom, and pop culture into one of the year’s most high-profile...

CHANEL is strengthening its luxury beauty presence in India by expanding its partnership with Ananya Panday, after naming her the brand’s first Indian ambassador...