Piramal Consumer Healthcare is sharpening its focus on efficacy-led skincare, addressing real consumer pain points such as heat, sweat, and recurring skin infections. The strategy moves beyond traditional communication, combining product innovation with deeper...

Havas is maintaining strong momentum, driven by robust performance in the US and recent business wins, reinforcing the resilience of its operating model. The group is guiding for 2–3% organic growth for FY26, while...

Bentley Motors is redefining luxury advertising with a new campaign shot at Sony Studios, adopting a documentary-style format that blends personal narrative with brand craftsmanship. Featuring the Bentley Continental GT, the campaign focuses on...

Myntra is deepening its connection with Gen Z and millennial audiences by leveraging celebrity-led storytelling to drive engagement and brand relevance. With Alia Bhatt fronting its latest campaign, Myntra has launched Myntra Beauty’s Glow...