Teams across BBDO India, Ulka, and Mudra recently stepped away from routine operations to experiment hands-on with AI tools, workflows, and emerging creative technologies.
The initiative, led by CEO Jitender Dabas, involved employees from creative, strategy, finance, HR, and account management functions, signalling a broader organisational shift where AI adoption is no longer limited to specialist or technical teams.
Rather than treating AI as a standalone innovation function, the exercise reflects how agencies are increasingly embedding AI literacy into everyday culture, collaboration, and workflow experimentation. The goal is to build organisational readiness as AI rapidly reshapes campaign planning, creative production, client servicing, and operational efficiency.
The move also highlights a growing trend in the advertising industry where agencies are investing in curiosity-driven learning, cross-functional experimentation, and practical AI adoption to stay competitive in an AI-first future. AI transformation in agencies increasingly depends on organisation-wide learning and cultural adoption, not just tools or technology investments.
Bottom line: BBDO, Ulka, and Mudra’s initiative shows how agencies are evolving toward AI-native cultures where experimentation, adaptability, and continuous learning become core competitive advantages.
