In a strategic move set to reshape Brazil’s creative advertising landscape, Eduardo Marques has been appointed as Chief Creative Officer (CCO) at VML Brazil. The announcement was made by Marques himself in a LinkedIn post that read, “Mãe, tô voltando!”—a heartfelt nod to his return home after years of shaping global creative work.
With more than 20 years of experience, Marques brings a wealth of creative leadership to VML. His impressive track record includes serving as CCO at Publicis Groupe Netherlands and Belgium, where he led award-winning, globally recognized campaigns. Among his most celebrated works are the “Moldy Whopper” for Burger King and IKEA’s “Real Life Series”—both of which redefined creative storytelling and earned top honors, including a BLACK PENCIL at D&AD 2020 and multiple Cannes Lions Grand Prix.
Before joining Publicis, Marques sharpened his creative vision at agencies like Pereira O’Dell San Francisco and Ogilvy Brazil, gaining a reputation as one of the most fearless and original minds in the business. His ability to turn bold ideas into powerful brand stories has consistently pushed boundaries and sparked global conversations.
Now, as he takes the creative reins at VML Brazil, Marques is expected to lead the agency into a new era of disruptive thinking and innovative campaign execution. His appointment signals VML’s commitment to creative excellence, not only in Brazil but across the global advertising stage.
VML Brazil, part of the globally integrated VML network, is known for its agile, culturally relevant, and tech-forward approach to marketing. Under Marques’ leadership, the agency is poised to strengthen its position as a creative powerhouse capable of delivering world-class work that drives real impact.
“Eduardo’s return is not just about coming home—it’s about redefining what Brazilian creativity means in today’s global context.”
Key Highlights:
- Eduardo Marques appointed Chief Creative Officer at VML Brazil
- Over 20 years of experience across Publicis, Pereira O’Dell SF, and Ogilvy Brazil
- Known for iconic campaigns like “Moldy Whopper” and “Real Life Series”
- Winner of Black Pencil (D&AD) and multiple Cannes Lions Grand Prix
- Will lead VML Brazil into a new era of creative innovation and global relevance
As the advertising world evolves rapidly with the rise of digital platforms, data-driven creativity, and immersive storytelling, Eduardo Marques’ leadership marks a turning point for VML Brazil. Industry professionals around the world will be watching closely as he redefines the creative standard for one of Brazil’s most dynamic agencies.
