Pune: The Indian Railway Catering and Tourism Corporation (IRCTC) has entered into a strategic partnership with Adgebra, a leader in rich media advertising solutions. This collaboration, secured through an open tender process, marks a significant step forward in digital advertising, as IRCTC rolls out Adgebra’s groundbreaking ‘Cuboid’ ad format across its website and mobile app. This new initiative promises to offer brands an enhanced avenue for consumer interaction and engagement.
Redefining Digital Advertising with ‘Cuboid’
The Cuboid ad format introduces a transformative way for brands to connect with IRCTC’s extensive audience, which exceeds 10 million daily active users. The format is designed to offer a multi-dimensional and immersive experience, making digital storytelling more engaging than ever. The key features of the Cuboid ad format include:
- Six Interactive Faces: Allowing brands to create engaging, multi-dimensional narratives that are dynamic and visually appealing.
- Seamless Native Integration: The ads are smoothly integrated into the user’s booking and browsing journey, ensuring a non-intrusive experience.
- Enhanced Engagement: Early campaigns using the Cuboid format have reported 3.2x higher interaction rates compared to traditional ad formats.
This innovation gives brands the opportunity to engage with a high-value audience—travelers with significant purchasing intent, at crucial moments during their booking process.
Unlocking High-Intent Travel Audiences
By leveraging this partnership, brands gain access to IRCTC’s large and diverse audience, which spans across urban areas as well as tier-II and tier-III markets. The benefits include:
- 100% Brand-Safe Visibility: Ads are displayed in a controlled environment, ensuring that brands are positioned safely.
- Nationwide Reach: Access to a large and varied audience base, enhancing campaign exposure.
- Strong Purchase Intent: With users actively engaged in booking their travels, brands have the opportunity to target decision-ready consumers.
- Consistent Engagement: The Cuboid format delivers a seamless experience across both desktop and mobile platforms.
Proven Impact Across Multiple Industries
The initial campaigns that have utilized the Cuboid ad format have seen significant success across industries such as EdTech, FMCG, and consumer goods. Brands have reported considerable improvements in both brand recall and consumer interaction, showcasing the effectiveness of the format in delivering measurable results.
A Game-Changer in Digital Advertising
Sumeet Dubey, Chief Business Officer at Adgebra, expressed his excitement about the partnership, stating, “This collaboration combines IRCTC’s premium audience with our creative storytelling solutions, setting a new benchmark for digital brand engagement.”
The success of this new ad format has attracted interest from top-tier advertisers, and IRCTC and Adgebra are set to expand the Cuboid experience in the coming travel seasons. Brands seeking to tap into this unique advertising opportunity are encouraged to explore campaign placements soon.
The launch of the Cuboid ad format represents a major leap forward in how brands engage with digital audiences, offering a fresh, immersive approach to advertising that benefits both advertisers and consumers alike.
