MiQ, a global leader in programmatic media solutions, has made a bold strategic move by promoting Varun Mohan to Chief Commercial Officer (CCO) for India. With an illustrious career spanning over two decades in digital media, Mohan has been a driving force behind MiQ’s remarkable growth in one of the most competitive and fast-evolving digital advertising markets in the world. His deep expertise in digital media and technology, coupled with a wealth of experience at companies like Microsoft Advertising, Republic TV, and Appier, has made him a pivotal figure in shaping the company’s trajectory.
Mohan joined MiQ in 2020 as the Head of Growth and Revenue for India and SAARC, where he played a crucial role in the company’s expansion in India, a region now considered one of the fastest-growing in the global programmatic advertising space. His new role as CCO will see him overseeing all commercial operations in India, with a focus on accelerating revenue growth, forging strategic partnerships, and building a future-ready programmatic team. Mohan’s leadership is seen as key to reinforcing MiQ’s position as a market leader in India, especially as the industry witnesses a significant shift toward accelerated programmatic adoption.
Lee Puri, Co-Founder of MiQ, highlighted that Mohan’s promotion is not just a recognition of his past accomplishments but also a strategic investment in the company’s future. “Mohan has been an instrumental part of MiQ’s growth in India, and his leadership will continue to be crucial as we push the boundaries of what’s possible in programmatic advertising,” Puri commented. As the Indian market embraces programmatic advertising at an accelerating pace, brands are now focused on scaling these technologies to meet their business needs, and Mohan’s unique insight into the Indian digital advertising landscape positions him to lead MiQ in this next phase of growth.
Mohan’s belief in combining smart technology with local intelligence gives MiQ a competitive edge in an increasingly crowded market. “India’s digital advertising landscape is at a critical inflection point,” Mohan stated, underscoring the importance of leveraging both cutting-edge technology and a deep understanding of the local market to create impactful advertising solutions. His vision for MiQ is to continue driving innovation and help clients capitalize on the emerging opportunities within the programmatic space.
This promotion comes at a pivotal time as programmatic advertising continues to gain momentum across India. With Varun Mohan at the helm, MiQ is poised to strengthen its leadership, expand its market share, and empower brands to unlock the full potential of programmatic advertising. His leadership will be instrumental in navigating the competitive landscape and seizing new growth opportunities in this rapidly evolving sector.
In conclusion, Varun Mohan’s promotion to CCO marks a significant chapter in MiQ’s journey in India. With his vast industry experience, strategic vision, and commitment to innovation, Mohan is set to lead MiQ into a future of continued growth and success in the programmatic advertising market.
