Prior to this, Saraswathi Anand was with Network18 Media & Investments Limited as Assistant Vice President – Marketing & Product.
In a significant move that underscores its commitment to brand excellence and customer engagement, River, the fast growing electric vehicle startup, has appointed Saraswathi Anand as its Vice President Marketing. Saraswathi brings with her over 16 years of rich and diverse marketing experience, positioning her as a powerful asset to the company’s leadership team.
According to her LinkedIn update, Saraswathi joined River in April 2023. Her new role at River involves spearheading end-to-end marketing functions including brand strategy, digital outreach, and customer experience. As electric vehicles continue to reshape urban mobility, Saraswathi’s expertise will be critical in building River’s presence and trust in this competitive space.
Before joining River, Saraswathi served at Network18 Media & Investments Limited for over six years. She held the role of Assistant Vice President Marketing & Product, where she was instrumental in crafting innovative marketing strategies that enhanced audience engagement across media platforms.
Prior to her tenure at Network18, she worked at Zee Entertainment Enterprises Limited as Head of Brand Marketing, further solidifying her position in the media landscape. Her career journey reflects a consistent track record of delivering brand value, fostering consumer trust, and driving measurable business outcomes.
Saraswathi’s career spans more than a decade and a half, and she has successfully navigated through various sectors including media, FMCG, print, and television. Her multifaceted background equips her with a unique perspective allowing her to blend traditional marketing principles with new-age digital innovations. This is particularly vital for a brand like River, which sits at the intersection of technology, sustainability, and urban lifestyle.
In an era where customer experience and brand authenticity are key differentiators, Saraswathi’s leadership is expected to fuel River’s mission of redefining mobility. Her understanding of both legacy media ecosystems and emerging digital platforms is likely to play a pivotal role in River’s journey toward becoming a leading name in the EV space.
As River continues to develop cutting edge electric scooters that cater to the needs of modern urban commuters, Saraswathi Anand’s appointment signals a strong strategic intent. With her at the helm of marketing, River is poised not just to scale but to do so with purpose, creativity, and a customer first approach.
