Signify, the global leader in lighting solutions and formerly known as Philips Lighting, has announced the appointment of Kavita Dhanuka as the new Head of Marketing Communications & Media for South Asia. This strategic appointment marks an important step in the company’s ongoing efforts to strengthen its marketing communication strategy and reinforce its presence across India.
In her new role, Kavita will be responsible for driving Signify’s integrated campaigns, marketing communication strategies, and media planning across the region. With a wealth of experience and an exceptional track record in brand development and consumer insights, she is well-positioned to lead Signify’s marketing initiatives and enhance its connection with consumers.
A Seasoned Marketing Leader
With over 13 years of experience in marketing and communications, Kavita brings a deep understanding of both agency and client-side operations. Her career includes significant contributions to some of the most recognizable brands in the automotive and consumer sectors. Notably, Kavita has played a pivotal role in building major automotive brands such as Kia Motors and NEXA (Maruti Suzuki’s premium channel) in India. In these roles, she managed comprehensive brand development and created impactful integrated campaigns that resonated with diverse consumer segments.
Kavita’s leadership experience extends beyond the automotive industry as well, with her having worked with renowned marketing agencies such as Hakuhodo, FCBUlka, and Dentsu. This diverse background provides her with a well-rounded perspective on brand strategy, consumer behavior, and media planning, positioning her as a valuable addition to Signify’s leadership team.
A Vision for Innovation and Sustainability
On her appointment, Kavita expressed her excitement to join Signify, emphasizing her commitment to the company’s legacy and future-focused mission. “Signify is a brand rooted in legacy yet focused on the future,” she said. “I’m thrilled to be part of its innovation and sustainability journey and eager to craft integrated stories that connect with today’s conscious consumers.”
Signify’s continued focus on innovation and sustainability aligns perfectly with Kavita’s vision. As consumers become increasingly environmentally conscious, Signify is focused on providing energy-efficient lighting solutions that contribute to a more sustainable future. Kavita’s expertise in integrated communication will play a vital role in effectively conveying these messages to the brand’s target audiences.
Strengthening Signify’s Regional Presence
As Head of Marketing Communications & Media for South Asia, Kavita will oversee the company’s efforts to position Signify as a leading brand in the lighting and technology space. Her leadership will be crucial in ensuring that Signify’s marketing campaigns not only build brand equity but also engage with a growing base of conscious consumers who are looking for innovative and sustainable products.
Kavita’s appointment also underscores Signify’s commitment to strengthening its presence in the region and capitalizing on emerging trends in the lighting and technology industry. As the demand for smart, sustainable lighting solutions continues to rise, Signify’s marketing communications strategy will play a key role in driving growth and expanding the brand’s reach in South Asia.
Conclusion: A Bright Future for Signify’s Marketing Strategy
Kavita Dhanuka’s appointment as Head of Marketing Communications & Media for South Asia marks a significant step forward for Signify as it continues to innovate and lead in the lighting sector. With her vast experience, leadership skills, and vision for sustainable growth, Kavita is poised to play a crucial role in shaping the future of Signify’s marketing efforts. Her leadership will ensure that Signify not only strengthens its market presence but also builds meaningful connections with today’s environmentally conscious consumers.
