New Delhi: In a significant development in the digital marketing space, Techmagnate, a leading digital marketing agency, has secured the digital marketing mandate for Aviva Life Insurance Company India, after a competitive multi-agency pitch. This strategic partnership will focus on redefining Aviva’s digital marketing approach to enhance its online presence, improve customer engagement, and foster sustainable long-term growth in the ever-evolving financial sector.
Aviva Life Insurance, a joint venture between UK-based insurance giant Aviva Plc and Dabur Invest Corp., has established itself as a prominent player in the Indian life insurance market. As digital transformation continues to shape the landscape of financial services, Aviva’s decision to collaborate with Techmagnate signals its commitment to staying ahead of the curve with future-forward, tech-driven marketing strategies.
Sarvesh Bagla, CEO & Founder of Techmagnate, expressed his enthusiasm for the new partnership, stating, “We are absolutely thrilled to onboard Aviva Life Insurance as our latest client. This association is a testament to the strength of our expertise in the financial services sector and the trust that leading brands place in our ability to deliver cutting-edge solutions and measurable results.” He further added that the life insurance industry stands at a critical juncture, where digital transformation will play a pivotal role in driving growth.
With this collaboration, Techmagnate aims to design and implement innovative, data-driven digital campaigns that align with the evolving needs of Indian consumers, particularly focusing on SEO, content, paid media, and data analytics. Bagla emphasized that the company’s focus will be on consumer insights to develop campaigns that resonate with Aviva’s customer-centric philosophy.
Vinit Kapahi, Chief Marketing Officer at Aviva Life Insurance, shared his confidence in the partnership, saying, “Aviva, guided by the purpose of ‘With you today, for a better tomorrow’, is committed to addressing the financial protection needs of individuals and families across India. We were seeking a digital marketing partner who resonated with our vision—and Techmagnate clearly aligned with our purpose.”
This partnership marks a key milestone for Techmagnate as it continues to expand its portfolio of prestigious clients in the BFSI sector. By providing data-driven, high-performance digital marketing strategies, Techmagnate is reinforcing its position as a trusted partner in the financial services space, helping leading brands achieve measurable success in the digital realm.
As both companies embark on this exciting journey, the collaboration is set to drive innovative marketing initiatives that will help Aviva Life Insurance strengthen its digital presence and deepen connections with its customers across India.
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