In a remarkable development for India’s direct-to-consumer (D2C) activewear market, Blissclub, the women-centric activewear brand, has successfully raised ₹33 crore in a fresh funding round led by Elevation Capital. This funding underscores the growing investor confidence in niche, purpose-driven brands in India’s booming e-commerce and fitness sectors.
About Blissclub
Founded with a mission to revolutionize activewear for Indian women, Blissclub has been steadily gaining traction over the past few years. The brand focuses on delivering functional, high-quality, and comfortable activewear tailored to the needs of Indian women, addressing gaps left by international and generic sportswear brands. With a strong online presence and a loyal community, Blissclub has positioned itself as a disruptor in the fitness and fashion space.
The Funding Details
The ₹33 crore (~$4 million) raised will help Blissclub in multiple areas:
✅ Expanding product categories beyond leggings, sports bras, and tops.
✅ Scaling up manufacturing and supply chain operations.
✅ Strengthening its online and offline retail presence.
✅ Investing in marketing and community-building initiatives.
Elevation Capital, a prominent venture capital firm known for backing successful startups across various sectors, led the round. Other notable investors from previous rounds are expected to continue their support, signaling long-term belief in Blissclub’s vision.
Why This Matters
The activewear market in India is undergoing rapid transformation. With increasing health consciousness, the rise of fitness influencers, and more women participating in fitness activities, the demand for good-quality, body-positive, and performance-oriented activewear is at an all-time high. Blissclub stands out by focusing specifically on Indian women understanding their body types, lifestyle needs, and cultural preferences.
The funding is not just a win for the brand but also a testament to the broader shift in consumer behavior and investor appetite. D2C brands in India are no longer small-scale players; they are scaling rapidly, challenging big international labels, and reshaping consumer expectations.
What’s Next for Blissclub?
With this fresh infusion of capital, Blissclub is expected to:
⭐ Launch new product lines that cater to different fitness and lifestyle needs.
⭐ Enhance its digital storefront and explore omnichannel strategies, possibly expanding into physical retail spaces or partnerships.
⭐ Deepen its engagement with its community of women, which has been central to its brand identity.
Blissclub’s successful funding round is a promising signal for the future of women-led, purpose-driven D2C brands in India. As the brand gears up for its next growth phase, all eyes will be on how it scales sustainably while staying true to its core mission: making movement fun, accessible, and inclusive for Indian women.
