India’s quick commerce sector is experiencing a remarkable surge, with leading platforms Blinkit, Zepto, and Swiggy Instamart collectively processing between 4.15 to 4.45 million daily orders in March 2025. This figure more than doubles the approximately 2 million daily orders recorded in March 2024, highlighting the rapid expansion of the industry.
Blinkit Maintains Market Leadership
Blinkit, owned by Eternal (formerly Zomato), continues to lead the quick commerce market, fulfilling approximately 1.65 to 1.75 million orders daily in March 2025. This represents a substantial growth of nearly 90% compared to March 2024, when the platform handled around 0.85 to 0.95 million daily orders.
Zepto’s Rapid Ascent
Zepto has emerged as a formidable competitor, surpassing Swiggy Instamart to become the second-largest player in the quick commerce space. In March 2025, Zepto processed approximately 1.45 to 1.55 million daily orders, marking a remarkable 200% increase from the 0.45 to 0.55 million daily orders in March 2024.
Swiggy Instamart’s Steady Growth Amid IPO Preparations
Swiggy Instamart secured the third position, handling about 1.05 to 1.15 million daily orders in March 2025. This reflects a 60% growth from the previous year’s 0.65 to 0.75 million daily orders. The relatively moderate growth is attributed to Swiggy’s cautious approach to cash expenditure in anticipation of its upcoming IPO.
Market Share Dynamics
According to a Citi report, Blinkit holds a 41% market share in the quick commerce sector, followed by Zepto and Swiggy Instamart. Swiggy Instamart is estimated to have a 23% market share, positioning it behind its two main competitors.
The Future of Quick Commerce in India
The quick commerce industry in India has evolved from a nascent sector to a significant market segment, now valued at over $6.5 billion. With the combined daily orders of Blinkit, Zepto, and Swiggy Instamart exceeding 4 million, the sector is rapidly approaching the scale of traditional food delivery services, which handle over 2 million orders daily.
As consumer demand for rapid delivery continues to grow, and with companies like Flipkart and Amazon expanding their same-day delivery services, the quick commerce landscape in India is poised for further transformation and competition
