In an era where attention is fragmented and performance is non-negotiable, LinkedIn has made a bold stride with the launch of BrandLink, its latest video advertising solution designed specifically for B2B marketers. Evolving from the earlier Wire Programme, BrandLink isn’t just another ad format it’s a reimagined approach to brand storytelling that places video ads alongside high-quality content from trusted publishers and creators. The result? A compelling ecosystem built on context, credibility, and conversion delivering 130% higher video completion rates and 18% more lead conversions compared to traditional placements.
More than 90% of B2B marketers now believe that video accelerates advertising ROI, but what sets BrandLink apart is its commitment to relevance and resonance over pure reach. Context matters, and BrandLink delivers on that by integrating video into environments that already have the attention and trust of professional audiences. By moving from a fixed CPM model to an auction-based pricing structure, LinkedIn has opened the door to greater flexibility, scalability, and performance-based outcomes empowering marketers to align with creator and publisher-led shows that connect with buyer groups in meaningful ways.
As Sachin Sharma, Director of LinkedIn Marketing Solutions India, puts it, BrandLink aims to build a brand-safe, high value video ecosystem that benefits not just advertisers, but also publishers and creators, creating a win for everyone involved. It’s not just about serving ads it’s about shaping influence, building pipeline impact, and delivering business value through authentic video storytelling.
With BrandLink, LinkedIn isn’t simply evolving its ad offering it’s redefining the role of video in B2B marketing, anchoring it in trust, data driven precision, and measurable outcomes. In a world where every impression counts, BrandLink proves that relevance beats reach and that the future of B2B advertising is both premium and personal.
