In a major move that could reshape digital advertising as we know it, PayPal has launched Offsite Ads a new solution that allows brands to leverage real purchase behavior across millions of merchants to connect with high-intent consumers across the open web. Built on PayPal’s vast transaction graph and trusted two-sided network, Offsite Ads unlock a new level of precision targeting by focusing on actual shopping data instead of relying on third-party cookies or assumed interests based on browsing activity.
This is not just another ad product it’s a fundamentally different approach to media buying. By using verified cross-merchant insights, advertisers can identify when and where consumers are making real purchases, enabling campaigns to reach audiences with greater relevance and measurable impact. Whether it’s across display, video, or connected TV platforms, Offsite Ads integrate seamlessly with existing strategies, allowing brands to meet customers where they are with intent already established.
Publicis Media will serve as the launch partner, helping clients access this transformative platform and turn deep consumer insights into stronger ROI. According to PayPal, this offering is about creating a commerce-first advertising ecosystem that benefits everyone advertisers gain better results, consumers enjoy more relevant experiences, and merchants grow their reach beyond owned properties.
As data privacy becomes more critical and marketers seek performance over assumptions, PayPal’s Offsite Ads could be the blueprint for the next era of digital advertising where every impression is backed by action, not guesswork.
