JioHotstar ropes in Shyam Tallamraju as Vice President – Fan Loyalty & Live Experiences

In a strategic move that underlines its growing focus on immersive audience engagement, JioHotstar has welcomed Shyam Tallamraju as Vice President Fan Loyalty & Live Experiences. Known for his deep-rooted expertise in consumer engagement and content innovation, Shyam’s appointment signals a new chapter for the streaming giant one that blends technology, emotion, and culture into a unified experience. Within his initial months, he has already made his mark, orchestrating high-impact non-sporting live events like the Mahashivratri and Ram Navami celebrations, which featured none other than Amitabh Bachchan, reflecting a shift toward curated, emotionally resonant storytelling. Backed by a dynamic career that spans BookMyShow, Gupshup, OZiva, and his own entrepreneurial venture Hi Hello, Shyam brings a rare mix of startup agility and enterprise scale to the role. His ability to craft moments that spark loyalty and create memory-driven value will be instrumental as JioHotstar expands its vision beyond streaming into live, real-time cultural experiences. This appointment isn’t just about leadership it’s about redefining how a platform can make fans feel like they truly belong.