Myntra, India’s leading fashion e-commerce platform, has taken a bold leap onto the international stage by choosing Singapore as the launchpad for its global expansion under the newly unveiled Myntra Global initiative. This strategic move not only marks Myntra’s first overseas foray but also reflects the brand’s growing ambition to serve a broader audience while catering to the distinct tastes of the Indian diaspora. With over 30,000 active Myntra users already residing in Singapore and a thriving Indian-origin population of around 6.5 lakh, the decision to enter this market feels both timely and well-aligned with demand.
Speaking about the launch, CEO Nandita Sinha emphasized the platform’s commitment to offering a curated experience. In its initial phase, Myntra Global will bring around 35,000 styles from 100 homegrown brands, focusing heavily on Indian ethnic wear and lifestyle products a category with strong emotional and cultural resonance for the diaspora. Iconic labels like House of Pataudi, Aurelia, Global Desi, W, AND, Libas, Anouk, and Bombay Dyeing will feature prominently, alongside fashion-forward names such as The Label Life, Rare Rabbit, Rustorange, Nasher Miles, and more. These brands represent the perfect balance of tradition and contemporary style, promising to deliver a touch of home with a global flair.
This expansion isn’t just about delivering products it’s about delivering identity, culture, and emotional connection through fashion. By choosing Singapore, a cosmopolitan hub with a deep-rooted appreciation for diversity, Myntra signals its intent to scale thoughtfully while respecting the unique tastes of its audience. The platform’s ability to integrate localized logistics and seamless digital experiences will be key to building trust and brand loyalty in a competitive market.
As global retail continues to evolve, Myntra’s calculated entry into international waters marks a new chapter for Indian fashion exports a chapter driven by digital sophistication, cultural storytelling, and customer-centricity. With Myntra Global, the brand isn’t just selling fashion it’s exporting a lifestyle narrative deeply rooted in India’s creative heritage, designed for a world that’s more connected than ever.
