In a decisive move that reinforces the growing convergence of data, technology, and creativity, Havas and YouGov have announced a major expansion of their strategic partnership now spanning 30 markets across Havas’ Media, Creative, and Health networks. This enhanced collaboration brings together Havas’ “Converged” strategy with YouGov’s proprietary attitudinal and psychographic data, offering a truly global, privacy-first approach to advanced audience creation and activation.
At the heart of this partnership is a bold, unified vision: to build more sophisticated, scalable, and smart audience models by integrating first-party data with YouGov’s rich behavioral insights. For brands operating in increasingly complex ecosystems, this means tapping into a new level of targeting precision vertical-specific, insight-driven, and always privacy-compliant. Particularly impactful is the bespoke health data now available through YouGov’s panels, a game-changer for brands working across seasonal and chronic condition segments.
The results speak for themselves. Within Havas’ AI-powered Converged operating system, automation of the audience-building process once manual and time-consuming has boosted client performance by over 50%, cutting down activation time and accelerating lead conversion. More than just efficiency gains, this transformation empowers strategists and marketers to redirect their focus from routine tasks to high-impact thinking and innovation.
Dan Hagen, Global Chief Data and Technology Officer at Havas, captured this evolution perfectly, noting how the alliance enables “larger, smarter models” and unlocks significant value for both clients and teams. It’s not just about doing more it’s about doing better, safeguarding privacy while scaling performance across borders and business verticals.
On YouGov’s side, this collaboration reaffirms the strength and relevance of its platform. Co-founder and CEO Stephan Shakespeare lauded the continued partnership as a testament to “the quality and connectivity of our data” and the mutual ambition to “show consumers’ reality across the world.”
This moment is more than a deepened partnership it is a shared commitment to reshaping modern marketing, blending human insight with machine intelligence. As both Havas and YouGov continue to refine and expand their joint capabilities, clients across the globe can look forward to campaigns that are not only data-rich and AI-optimized but also ethically grounded and strategically sharp. This is the future of marketing collaborative, connected, and continuously evolving.
