In a move that signals strategic intent and brand maturity, POCO India has announced the appointment of Ken Sekhar as its new Head of Marketing, ushering in a new chapter for the disruptive smartphone brand. Backed by an illustrious career spanning over 20 years across global giants like PepsiCo, Unilever, and Visa, Sekhar’s entry comes at a time when POCO is poised to sharpen its identity and amplify its relevance in India’s hyper-competitive tech landscape.
Known for its bold positioning and community-first ethos, POCO has carved a unique space in the market by blending high-performance devices with aggressive pricing and grassroots engagement. With Sekhar at the helm of marketing, the brand is now set to transition from challenger mode to brand consolidation and evolution. His expertise in building consumer-centric campaigns and shaping narrative-led brand journeys will be instrumental in deepening POCO’s resonance, especially among Gen Z and digital-first audiences.
“It’s an exciting time to join POCO and contribute to building a stronger, more differentiated brand,” Sekhar said a statement that hints at the transformational ambitions the brand holds. His leadership will likely involve creating more emotionally intelligent campaigns, elevating POCO’s cultural footprint, and driving next-level engagement in both urban and emerging markets.
As smartphones increasingly become lifestyle accessories rather than mere tech products, the need for brand storytelling, purpose, and cultural fluency has never been more critical. POCO’s decision to bring in a marketing veteran underscores its readiness to lead not just through specs and speed but through strategy, sentiment, and story.
With Ken Sekhar’s seasoned vision and POCO’s youthful momentum, the stage is set for a marketing playbook that’s bold, human, and built to last in India’s dynamic mobile ecosystem.
