In a remarkable step towards bridging the worlds of legacy media and innovative content creation, OneNative Studio has entered into a strategic partnership with The Free Press Journal (FPJ), one of Mumbai’s most trusted English dailies with a legacy spanning over a century. This collaboration marks a convergence of compelling content creation and robust distribution across print, digital, and on-ground platforms. The union of OneNative’s cutting-edge, creative storytelling with FPJ’s unmatched institutional credibility sets the stage for a dynamic new era in media and content delivery.
The partnership kicks off with the digital syndication of OneNative Studio’s flagship property, Simple Hai! with Vivek Law, which will now be hosted on FPJ’s official YouTube channel. Each episode of this engaging and informative finance-focused show is further amplified through a corresponding article in both the print and digital editions of FPJ. By doing so, the collaboration brings thoughtful and insightful finance conversations to a wider and more diverse readership, combining multimedia storytelling with traditional journalism to captivate audiences across all platforms.
Vivek Law, Editor-in-Chief and Co-Founder of Simple Hai!, shared his enthusiasm for the partnership, saying, “It is an honour for us to be associated with a century-old brand that is renowned for its credibility. We look forward to creating useful multimedia content together to empower our citizens with the right investment knowledge.” This reflects the shared mission of both parties: to equip audiences with valuable, actionable insights in an accessible and engaging manner.
Abhishek Karnani, Director at The Free Press Journal, emphasized the forward-thinking nature of this partnership, noting, “This is a forward-looking partnership between a legacy media house and a new-age content studio, coming together to create impactful content.” He also highlighted the ongoing relevance of print media, citing a recent survey that reaffirms print as the most trusted medium even among younger audiences. This underscores the enduring credibility and trust that FPJ brings to the table key factors that make this partnership so powerful.
With an ABC-certified circulation and a daily digital footprint of over 3.45 lakh e-papers, FPJ stands as Mumbai’s only English daily with verified distribution numbers, cementing its role as a key player in the media landscape. As OneNative Studio and FPJ continue to build on this early momentum, their collaboration is set to expand into a rich pipeline of original intellectual properties, podcasts, ground events, and branded content solutions tailored to resonate with today’s digital-savvy audiences.
This partnership reflects the shared vision of both OneNative and FPJ: to build meaningful media that is rooted in trust, relevance, and impact. The collaboration brings together the best of both worlds innovative, engaging content with the credibility of a legacy media house creating a platform that will empower and inform audiences, one thoughtful conversation at a time. We eagerly look forward to the future of this exciting partnership and the lasting impact it will have on the way media and content are consumed in India.
