In a move that reflects both strategic alignment and creative ambition, Sujith Kumar Nair steps into a new chapter at BookMyShow as Senior Manager Live IP Partnerships. Known for his sharp instinct for brand storytelling and deep-rooted understanding of the media and entertainment landscape, Sujith brings with him over a decade of experience from some of the industry’s most respected names Radio Mirchi, NDTV, ESPN, Sony Music Entertainment, Times Network, and most recently, Paytm Insider. Each role has shaped his ability to architect meaningful brand integrations and deliver experiences that resonate deeply with audiences.
Sujith’s journey has been a dynamic blend of strategy, creativity, and executional excellence. His most recent stint at Swiggy SteppinOut, where he led brand partnerships, stands testament to his prowess in curating 360° brand experiences across diverse markets. From ideating immersive campaigns to forging partnerships that breathe authenticity, Sujith has consistently pushed the boundaries of what brand collaborations can achieve in the live entertainment space.
At BookMyShow, he steps into a platform that has not only redefined ticketing and live entertainment in India but has also become a cultural curator of experiences. In his new role, Sujith will be at the helm of the Live IP Partnerships vertical, where he aims to shape a thriving ecosystem of original live properties backed by compelling brand narratives. It’s a space where storytelling meets scale and Sujith’s entry promises to accelerate that synergy.
“I’m excited to contribute to BookMyShow’s growing Live IP ecosystem and craft engaging experiences with leading brands,” Sujith shares, with the confidence of someone who has seen both the hustle and the harmony that the entertainment industry demands.
As the industry continues to evolve with ever-demanding audiences and a thirst for experiential storytelling, leaders like Sujith bring the creative rigor and business acumen needed to deliver standout moments. His appointment signals BookMyShow’s continued investment in original IPs and immersive brand engagement a clear indication that the live entertainment space in India is entering its next growth phase.
