In a bold step that bridges heritage with innovation, White Rivers Media has secured the digital creative mandate for The Times of India’s iconic metro supplements including Bombay Times, New Delhi Times, and several others. This partnership marks a transformative chapter for TOI’s city editions, setting the stage for a new era of digital storytelling and audience engagement that speaks to the evolving pulse of urban India.
As the media landscape continues to shift, this collaboration aims to infuse legacy journalism with a fresh, creative digital lens unlocking powerful narratives that resonate with younger, mobile-first audiences. Known for their cutting-edge work across entertainment, lifestyle, and pop culture, White Rivers Media is uniquely positioned to redefine how India’s most beloved city supplements connect with readers in the digital age.
“We’re thrilled to shape digital narratives for some of India’s most iconic city supplements,” shared the White Rivers Media team, reflecting a sense of purpose and passion that aligns seamlessly with TOI’s journalistic legacy. The mandate will see the agency craft high-impact campaigns and platform-native content designed to amplify local culture, spotlight emerging voices, and strengthen TOI’s presence across social and digital platforms.
This partnership represents more than just a mandate it is a fusion of credibility and creativity, of time-honored storytelling meeting tomorrow’s technology. For TOI, it’s a reaffirmation of its commitment to innovation. For White Rivers Media, it’s a canvas to push boundaries and craft stories that matter to cities, to communities, and to the culture that shapes them.
As India’s cities continue to evolve, so too must the stories they tell. And in this powerful alignment, the stage is set for a digital renaissance that’s as dynamic as the metros it will speak to.
