In a defining leap for the UAE’s digital ecosystem, VeraViews has launched the country’s first locally-built Ad Exchange and SSP, a breakthrough that places transparency, trust, and innovation at the heart of programmatic advertising. Backed by the Ministry of Economy’s NextGenFDI initiative, this platform is more than just a technological advancement it’s a bold reimagining of how media is monetised in the region. With Khaleej Times onboard as the first premium publisher, VeraViews signals the dawn of a new era where integrity drives investment.
At a time when global ad fraud costs billions annually, VeraViews stands apart by guaranteeing 100% verified, fraud-free inventory, setting a new bar for regional and international players alike. Built with AI-powered fraud detection and robust Know Your Business (KYB) onboarding, the platform ensures that every impression is real, every partner is verified, and every dirham spent is fully traceable. This is ad accountability at its most advanced, and it directly supports the UAE’s Digital Economy Strategy 2031, positioning the nation as a leader in next-generation digital infrastructure.
More than just a technological milestone, this launch is a strategic moment for advertisers in the MENA region. For years, marketers have navigated fragmented supply chains and murky data. With VeraViews, the fog lifts. The promise is clear: real audiences, real results, and real-time transparency all within a home-grown ecosystem that reflects the UAE’s values of innovation, resilience, and future readiness.
As brands worldwide double down on media efficiency and audience authenticity, VeraViews emerges not just as a regional solution, but as a global benchmark in ad integrity. It’s a rare moment where technology, policy, and market demand align and the result is a platform designed not just for performance, but for purpose-driven progress.
With this launch, the UAE doesn’t just join the global programmatic race it leads it, on its own terms.
