Alchemist is setting the stage for a bold new chapter in its growth story with the elevation of Prabhu Tony as CEO of its Mainline Business and Farhan Khan as Head of Clay, the agency’s real estate vertical. These leadership appointments are more than internal milestones they’re a reflection of Alchemist’s sharpened focus on scaling its national footprint and deepening strategic relationships with clients across sectors.
With over 14 years of creative and strategic leadership, Prabhu Tony brings to the CEO role a rare blend of insight, executional rigor, and client first thinking. His journey with Alchemist has been one of consistent evolution from building the agency’s Delhi operations into a robust hub to now taking on the mandate of integrated growth across all offices. His approach combines vision with delivery, and his appointment signals Alchemist’s commitment to creating leadership that is grounded, driven, and future-facing.
Simultaneously, Farhan Khan steps up to lead Clay, Alchemist’s focused real estate division, after a decade of navigating the nuances and complexities of the sector. Farhan’s ability to translate market potential into tangible brand success has already made Clay a formidable force. His expanded role will ensure that this growth blueprint is replicated across newer markets with agility and consistency.
Manish Porwal, Managing Director, Alchemist, aptly captures the spirit of these transitions: “Prabhu has been a reliable driver of our growth, combining strategic thinking with a profound understanding of achieving significant results for our clients. Farhan’s skill and vision have significantly boosted our real estate division, and his expanded role is a logical progression.”
For Prabhu, this moment is both a professional milestone and a personal journey. “The Delhi chapter gave me the playground to learn, build, and grow,” he shared, “and now I look forward to extending the same energy across all Alchemist’s offices.”
As the agency sharpens its focus on national integration, category expertise, and scalable creativity, these appointments are clear signals of a company that is ready not just to grow, but to lead with clarity, strength, and ambition. In an industry often driven by disruption, Alchemist is choosing strategic depth, empowered leadership, and sustained impact and that makes all the difference.
