In a move that signals both a strategic revival and a creative homecoming, Clemenger BBDO Australia has appointed Stephen de Wolf as its new National Chief Creative Officer. Returning to the agency where he helped craft the iconic and globally acclaimed ‘Meet Graham’ campaign, de Wolf steps back into familiar territory this time with an even bolder brief.
With over two decades of creative leadership across some of the world’s most respected agencies and brands, de Wolf’s creative fingerprint is etched across numerous campaigns that have defined industry benchmarks. Most recently the Chief Creative Officer at BMF, de Wolf is now set to spearhead Clemenger’s sharpened focus on end-to-end creativity and measurable business impact, aligning seamlessly with the agency’s ‘Do Big Things’ ambition.
This appointment also marks a significant strategic alignment with Clemenger CEO Lee Leggett, as the duo prepares to lead the agency into a new era one that doesn’t just aim to make headlines, but delivers results at the intersection of creativity, innovation and effectiveness.
“Returning to Clemenger feels like coming full circle,” said de Wolf. “It’s where some of my proudest work came to life, and I’m excited by the ambition to push further creatively, culturally, and commercially.”
There’s a palpable sense that this isn’t just another hire. It’s a statement. A declaration that Clemenger BBDO is ready to shape the next chapter in advertising not by following trends, but by creating work that resonates, elevates, and leads.
As the industry watches closely, one thing is certain: Stephen de Wolf’s return isn’t just nostalgic it’s catalytic. The kind of appointment that doesn’t just inspire creativity, but defines it.
