It’s a question we often hear, casually tossed into conversations, messages, or musings at the start of the day. But in the latest campaign by DDB Mudra Group for the launch of Meta AI in India, this familiar line is transformed into something far more powerful an invitation to dream, to explore, to create. With a campaign that lives and breathes within our daily digital lives be it a WhatsApp chat, a scroll through Facebook, or a meme in an Instagram group Meta AI steps in not as a tool, but as a thought partner, seamlessly woven into the rhythm of our routines.
The brilliance of this campaign lies in its subtlety. It doesn’t scream AI. It doesn’t dazzle with complex terminology or futuristic promises. Instead, it simply asks what do you want to do today? And in doing so, it shifts the narrative from technology as a solution, to technology as a spark for creativity and a source of inspiration. By placing Meta AI right where people already are, in the digital corners they inhabit and enjoy, it becomes relatable, accessible, and effortlessly human.
As Mahima Mathur, Creative Director at DDB Mudra Group, puts it, “We didn’t want to introduce Meta AI with the usual fanfare. We wanted India to find it in its own way in places we already live and love.” That intention reflects throughout the campaign soft yet strong, simple yet deeply layered. ‘Aaj kya karoge?’ becomes more than a marketing phrase. It becomes a moment of pause, a gentle prod to do more, try more, imagine differently all with the quiet, intelligent assistance of Meta AI.
In a world increasingly cluttered with loud AI launches and tech showcases, this approach feels refreshing. It’s authentic. It’s grounded. And most importantly, it understands India’s digital heartbeat where conversations are fast, ideas are born in DMs, and curiosity is just one message away. Meta AI, through this lens, becomes less of a product and more of a companion present in the background, ready to help, ready to simplify, ready to inspire.
So really, aaj kya karoge? Whatever it is, Meta AI is already right there with you making it smoother, smarter, and a little more magical, one moment at a time.
