In a move that signals both strategic intent and creative ambition, DIAGEO India has appointed Tanya Singh as Senior General Manager Brand Marketing for its iconic label, Johnnie Walker. With over a decade of rich cross-industry experience and academic grounding from IIM Kozhikode and Harvard Business School, Tanya steps into the role with a rare combination of analytical acumen, consumer empathy, and brand storytelling finesse.
Her appointment comes at a pivotal moment for Johnnie Walker in India, where the brand continues to evolve in a market that increasingly values premium experiences, cultural relevance, and purpose-driven narratives. Tanya’s deep exposure to lifestyle, fashion, and FMCG verticals through impactful roles at Unilever, Lakmé, Reliance Brands, and Raymond positions her to inject fresh perspective into one of the world’s most storied spirits brands. She brings not only operational expertise but also a keen understanding of the aspirational Indian consumer, especially within the dynamic luxury and lifestyle segments.
Johnnie Walker’s legacy, rooted in craftsmanship, boldness, and evolution, aligns seamlessly with Tanya’s reputation for building brands that challenge norms while staying culturally resonant. As DIAGEO India continues to explore innovative marketing strategies, including digital-first campaigns, experiential activations, and purpose-driven storytelling, her leadership is expected to accelerate the brand’s cultural and commercial relevance in the Indian market.
Her career reflects a consistent commitment to brand-led business growth, strategic transformation, and cross-functional leadership qualities that will be instrumental in navigating a competitive, high-growth category. Whether it’s redefining product appeal, crafting meaningful partnerships, or elevating consumer engagement, Tanya’s arrival marks a bold new chapter for Johnnie Walker in India.
At a time when premium spirits are more than just a drink they’re an identity Tanya Singh’s entry signals that Johnnie Walker isn’t just keeping pace with the evolving Indian market it’s preparing to lead it.
