In a move that’s already generating industry-wide buzz, Droga5 UKI has announced the appointment of Tara Ford as its new Chief Creative Officer, setting the stage for a compelling new era of bold, purpose-driven creativity. Renowned for her work on some of the world’s most iconic brands Nike, PlayStation, and McDonald’s among them Tara brings with her a rare blend of global insight, sharp storytelling, and creative courage that has consistently broken through the noise and left a lasting imprint on culture.
Ford’s creative legacy is more than just the awards she’s accumulated though those are plenty. It’s rooted in her ability to push boundaries, question norms, and deliver work that resonates at scale. Whether through emotionally charged campaigns or work that sparks meaningful social conversations, she’s long proven that creative leadership isn’t just about big ideas it’s about brave ones. And at a time when agencies must navigate evolving consumer expectations and a rapidly changing media landscape, Ford’s creative voice feels especially vital.
Her appointment also reinforces Droga5’s commitment to building culturally fluent, globally ambitious work while nurturing a team culture rooted in experimentation, inclusivity, and high standards of craft. Tara’s leadership arrives not as an overhaul, but as an infusion of fresh energy intelligent, future-focused, and deeply collaborative. She’s a champion of emerging talent and a vocal advocate for creativity that reflects the world as it is, and as it could be.
As Droga5 UKI continues to sharpen its voice within the broader Accenture Song ecosystem, Ford’s appointment adds weight and vision to its next chapter. It’s not just a title it’s a creative recalibration. With Tara at the helm, the agency is poised to deliver work that’s bolder, braver, and built to move the world forward.
