In a strategic move set to redefine India’s global digital footprint, the Services Export Promotion Council (SEPC) and the Internet and Mobile Association of India (IAMAI) have signed a pivotal Memorandum of Understanding (MoU) a partnership that promises to accelerate the growth of India’s digital services exports. As the world increasingly turns to digital-first solutions, this collaboration brings together two of the country’s most influential institutions to forge a unified front in championing India’s digital prowess on the world stage.
At the heart of this alliance lies a shared ambition: to position India as a global powerhouse in technology-led services. By working in tandem with government ministries and trade bodies, SEPC and IAMAI will actively engage in policy advocacy, enabling an ecosystem where digital enterprises can thrive. Through joint working groups, global outreach initiatives, and targeted capacity-building efforts, the partnership will unlock new international opportunities for Indian businesses operating across high-growth verticals such as AdTech, FinTech, HealthTech, SaaS, Digital Entertainment, Edutech, Agri Tech, and Cross-Border E-commerce.
This MoU also signals a powerful convergence of vision and leadership. Dr. Abhay Sinha, Director General of SEPC, emphasized the transformative impact of this collaboration, stating, “India’s digital sector holds immense potential in the global services economy. Through this partnership with IAMAI, we aim to create meaningful opportunities for digital enterprises to grow their international footprint and benefit from structured policy and trade support.” Equally confident in the potential of this joint initiative, Dr. Subho Ray, President of IAMAI, added, “This MoU reinforces our commitment to building a robust ecosystem for digital services exports. By working closely with SEPC, we can jointly support Indian digital innovators in accessing global markets and driving the next phase of India’s export growth story.”
In an era where digital innovation is the new currency of global trade, this collaboration stands as a beacon for the future. With a focused approach to innovation, trade facilitation, and global visibility, SEPC and IAMAI are not just shaping policy they are shaping possibilities. Together, they are laying the foundation for a future where India leads not just in scale, but in influence a future where Indian digital services are not just exported, but celebrated across the globe.
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