In a defining moment for the intersection of technology and enterprise innovation, PepsiCo has announced its strategic shift toward becoming an AI-first organization through a transformative collaboration with Salesforce’s Agentforce. By seamlessly integrating autonomous AI agents into core workflows, PepsiCo is setting a precedent for how global enterprises can reimagine customer service, sales, and operations in a hyper-digital world.
This initiative is not just about automation it’s about orchestrating a new era of human-AI collaboration. With Agentforce embedded deeply into its infrastructure, PepsiCo gains the ability to craft unified customer profiles, maintain real-time inventory visibility, and execute smarter B2B strategies that are responsive, scalable, and data-driven. It’s a bold, future-focused move one that transforms digital potential into measurable performance.
Ramon Laguarta, Chairman and CEO of PepsiCo, framed the collaboration as a pivotal leap into the future of intelligent enterprise. “AI is reshaping our business in ways that were once unimaginable. This collaboration with Salesforce is another step toward a more connected and adaptive PepsiCo deploying AI to unlock smarter and faster decision-making, fuel innovation, and power sustainable growth.” His words capture the spirit of transformation not just through technology, but through an evolved business mindset.
On the other side of the partnership, Marc Benioff, Chair and CEO of Salesforce, emphasized the scale and impact of PepsiCo’s move. “We are excited to see PepsiCo, a company whose products are enjoyed over a billion times a day, at the forefront of the digital labor revolution with Agentforce,” said Benioff. “Ramon Laguarta and his team are reimagining how work gets done by uniting human expertise with the intelligence of our deeply unified platform. This is a powerful testament to how AI agents are delivering real value and reshaping customer engagement at global scale.”
Adding to the strategic vision, Dr. Athina Kanioura, Chief Strategy and Transformation Officer at PepsiCo, spotlighted the enterprise-wide implications of Agentforce: “Embracing an AI-first world means reimagining an enterprise where humans and intelligent agents don’t just coexist, they collaborate. With Agentforce, rich data is enabling better decision-making and efficiency across our organization, paving the way for a more resilient, future-ready enterprise.”
With this move, PepsiCo isn’t just keeping pace it’s leading the charge. By uniting people, platforms, and purpose through intelligent systems, PepsiCo demonstrates what’s possible when ambition meets execution in the age of AI. The future of enterprise transformation has arrived and it’s intelligent by design.
