In a strategic move that strengthens the synergy between innovative media strategies and high-growth tech brands, Arena India, part of Havas Media Network India, has retained and expanded its partnership with realme. With this development, Arena India secures the full-funnel integrated media mandate, marking a significant evolution in their long-standing collaboration.
Led by Manish Sharma, President Arena India, the agency has built a strong reputation for its focused, agile, and ROI-driven media strategies. Known for delivering outcome-oriented solutions, particularly for digital-first and challenger brands, Arena India is reshaping how media excellence is defined in today’s connected and competitive landscape.
With a Converged strategy that integrates traditional and digital media, Arena India continues to power meaningful media experiences throughout the consumer journey.
Sharing his thoughts on the partnership, 张滔 Zhang Tao, Marketing Head at realme, said:
“We’re excited to deepen our association with Arena India and Havas Media Network. Their understanding of our brand’s ambition, consumer-first mindset, and ability to deliver innovative, converged solutions at scale made them the right choice. As realme continues to expand in India, we look forward to a partnership that builds strong brand narratives and drives business outcomes.”
Mohit Joshi (MoJo), Chief Executive Officer, Havas Media Network India, echoed this sentiment:
“realme is a powerful and progressive brand, and we are proud to take our partnership to the next level. Arena India’s integrated approach and sharp media thinking have been key to this win. This expansion reinforces our commitment to driving scale and effectiveness for one of India’s most dynamic tech brands.”
Adding to this, Uday Mohan, Chief Operating Officer, Havas Media Network India, highlighted the broader impact of the mandate:
“This is a significant win, both in terms of scale and strategic importance. It demonstrates our ability to stay ahead of the curve with connected solutions, supported by data intelligence and category expertise. The mandate reflects our growing strength in managing multi-platform media strategies in a fast-evolving landscape.”
As realme accelerates its position as one of India’s leading technology brands, this renewed partnership with Arena India will ensure it remains front and center in consumer consciousness. With a consistent focus on innovation, relevance, and measurable outcomes, Arena India is not merely managing media it is shaping the future of brand engagement.
The path forward isn’t just promising it’s intelligent, converged, and built for real impact.
