In a move set to redefine mobile advertising, Truecaller Ads has launched Truecaller Play, a cutting-edge suite of rich media and video-first ad solutions crafted to help brands connect with users in a more dynamic and meaningful way. Seamlessly integrated into the core Truecaller experience, Play harnesses the power of Truecaller’s robust first-party data, unlocking a unique canvas for storytelling right at the moment of user attention and intent.
What sets Truecaller Play apart is its commitment to interactivity and personalization. From immersive video formats to custom brand experiences and in-house creative support, the platform is designed to deliver impact at scale, without compromising on user trust or app utility. This isn’t just advertising it’s a conversation, built around relevance, engagement, and timing.
Hemant Arora, VP, Global Ad Sales Business at Truecaller, captured this vision perfectly: “At Truecaller Ads, we’ve always believed that trust and utility are the cornerstones of meaningful engagement. With Truecaller Play, we’re not just introducing another ad product; we’re offering brands a rare opportunity to connect during moments of genuine user focus. It’s about placing your story exactly where attention is highest and distractions are lowest. That’s the power and promise of Truecaller Play.”
As the digital ecosystem shifts toward privacy-conscious, value-driven advertising, Truecaller Play emerges as a powerful tool for brands seeking not just visibility, but true resonance.With Truecaller Play, brand storytelling enters a new era bold, immersive, and right where it matters most.
