In a significant leap for the European adtech landscape, Utiq has officially launched its privacy-first identifier service in the UK, marking a pivotal step in the evolution of responsible digital advertising. This operational debut is bolstered by powerful partnerships with Virgin Media O2 and Vodafone, giving Utiq the unique ability to deliver scaled, consented addressability even in cookie-restricted environments like Safari and Firefox.
With the digital ecosystem increasingly focused on consumer privacy and regulatory compliance, Utiq’s solution arrives at a crucial time. Unlike legacy technologies that rely on third-party cookies, fingerprinting, or probabilistic techniques, Utiq leverages authenticated network signals from trusted telecom operators bringing transparency, control, and consent to the forefront of addressable advertising.
Sara Vincent, Managing Director at Utiq UK, emphasized, “The UK launch marks a defining moment in our mission to support responsible digital advertising. With the backing of Virgin Media O2 and Vodafone, the UK market now has access to a scaled, privacy-first identifier solution that ensures better marketing performance and stronger ROI across the premium open internet.”
This launch not only strengthens Utiq’s foothold in one of Europe’s most dynamic digital markets but also sets a strong precedent for privacy-centric innovation across the continent.
Marc Bresseel, CEO of Utiq, echoed this sentiment: “The operational launch in the UK represents another major milestone for Utiq, further solidifying our commitment to building a privacy-first, scalable addressability solution. Thanks to the network signal partnerships with Virgin Media O2 and Vodafone, we can now reach a significant portion of the UK’s mobile device-owning population.”
As Utiq continues its expansion across Europe, this UK debut serves as a model for how collaboration, consent, and cutting-edge technology can coexist to reshape the future of digital advertising.The era of ethical, effective addressability is here and Utiq is leading the charge.
