In a move that underscores Wavemaker’s continued focus on digital excellence and strategic growth, Maitri Dedhia has joined the agency as Group Head, bringing with her a wealth of experience in digital marketing, performance strategy, and media planning. Known for her sharp analytical mindset and results-driven approach, Maitri steps into her new role ready to navigate the evolving digital landscape with creativity, precision, and innovation.
With a career rooted in the fast-paced world of performance marketing, Maitri has consistently delivered impactful campaigns that blend data, technology, and storytelling. Her deep understanding of consumer journeys, coupled with hands on knowledge of media planning across platforms, makes her a strong asset for brands looking to create measurable impact in an increasingly competitive ecosystem.
At Wavemaker, Maitri will be instrumental in leading digital initiatives, sharpening campaign performance, and aligning media strategies with business outcomes. Her appointment comes at a time when the agency is expanding its footprint in the digital transformation space, helping clients stay agile, relevant, and ROI-focused in a post-cookie, AI-powered world.
Maitri’s leadership style is marked by collaboration, agility, and a constant drive to learn and adapt qualities that perfectly align with Wavemaker’s commitment to challenging the status quo and pushing boundaries for clients. As she steps into her new role, the energy is clear: this is more than just a title it’s a signal of intent.
A bold addition. A digital-first mindset. And a journey fueled by performance.
