India’s advertising landscape is undergoing a dynamic transformation, and 2025 marks a high-growth inflection point. According to the latest MAGNA report, the country’s AdEx (advertising expenditure) is set to grow by 7.8%, reaching a remarkable ₹1,371 billion ($15.9 billion). At the heart of this surge is digital advertising, which has officially outpaced traditional media with a spend of ₹728 billion ($8.4 billion) a milestone that signals not just growth, but a redefinition of media priorities in one of the world’s most vibrant economies.
As India rises to become the fourth-largest economy globally, with projections to overtake Germany by 2028, the advertising industry is reflecting this momentum. Social media ads are on track to surpass television in just five years, while digital video is booming with 17% growth, clearly leading the content consumption revolution. Meanwhile, traditional linear TV continues to decline, urging marketers to adapt faster and smarter.
What’s particularly exciting is the double-digit growth in experiential marketing (+12.9%), indicating a strong return to immersive, on-ground brand engagement strategies that complement digital efforts. With inflation easing and the economy rebounding, advertisers are regaining confidence, investing in innovation, personalization, and performance-driven storytelling like never before.
India’s advertising market isn’t just thriving it’s evolving at speed. As digital matures and consumer behavior shifts, the country is not only keeping pace but leading the global charge in redefining how brands connect. The message is clear: in the new age of advertising, India is a market to watch and to learn from.A bold economy. A digital-first mindset. And a future where India sets the pace.
