For the 75th anniversary of the first-ever F1 race at Silverstone, the LEGO Group didn’t just build excitement they built the actual British Grand Prix podium trophies. Crafted from 2,717 LEGO bricks and weighing over 2kg, these one-of-a-kind creations were brought to life by a team led by LEGO designer Samuel Liltorp Johnson, merging the worlds of elite motorsport and playful creativity in spectacular fashion.
This collaboration follows LEGO’s viral full-scale car stunt at the Miami GP, marking another bold move in Formula 1’s strategy to engage younger audiences. With over 50% of its TikTok fans under 25 and a 17% year-on-year rise in young child fans across Europe, F1 is not just celebrating its heritage it’s building its future, one brick at a time.
When Lando Norris lifted the LEGO-crafted trophy for McLaren, it was more than a victory lap it was proof that innovation and tradition can share the same podium. In a sport defined by speed, precision, and passion, sometimes the most unforgettable wins are the ones you take the time to piece together.
