Razorfish U.S. has entered an exciting new chapter with the appointment of Dani Mariano as Chief Executive Officer, effective immediately. Stepping into the role following the departure of Josh Campo after a transformative five-year tenure, Mariano’s elevation feels like a natural progression for both her and the agency. Having joined Razorfish in 2014, she has spent the past decade shaping its identity, guiding it beyond traditional digital marketing into the realm of AI-driven innovation and research that resonates with the next generation of consumers.
As President, Mariano has been a driving force behind Razorfish’s evolution into a true digital transformation leader. From pioneering applications of artificial intelligence to spearheading Gen Alpha research initiatives, her leadership has not only future-proofed the agency’s capabilities but also positioned it at the forefront of cultural and technological shifts shaping modern marketing. She has built her career on understanding the intersection of creativity, data, and human behavior making her appointment a reflection of both her track record and Razorfish’s bold ambitions.
The significance of this transition lies not just in leadership continuity, but in the promise of accelerated growth under Mariano’s vision. Her deep institutional knowledge, combined with a forward-looking approach to digital strategy, ensures that Razorfish will continue to be a catalyst for transformation in an industry that demands constant reinvention.
With Dani Mariano at the helm, Razorfish is signaling more than just a leadership change it’s making a statement about its future. A future built on innovation, cultural relevance, and human-centered digital experiences. For clients, partners, and the industry at large, this is an exciting moment: one where Razorfish is poised to lead the conversation on what comes next in marketing.
In many ways, Mariano’s journey mirrors Razorfish’s own rooted in legacy, yet constantly evolving. And as she steps into the CEO role, the agency is not just moving forward; it’s accelerating toward a future defined by creativity, technology, and transformation.
