Bright Outdoor Media Limited has reported robust double-digit growth this festive season, driven by surging demand from the real estate sector and the growing adoption of digital billboards for high-impact visibility. As advertisers ramp up their festive campaigns, regional markets have emerged as powerful growth engines, with brands expanding beyond metros to connect with diverse consumer bases across India.
Dr. Yogesh Lakhani, CMD of Bright Outdoor Media Limited, shared, “We are witnessing strong demand across brand categories this festive season, with advertisers focusing on visibility, innovation, and impact. Large-format visibility, digital billboards, and integrated campaigns are driving this momentum, and we expect this season to deliver strong double-digit growth compared to last year.”
This growth reflects a broader industry trend where Out-of-Home (OOH) advertising continues to evolve, blending technology and creativity to deliver memorable experiences. The increasing shift towards digital OOH formats is enabling real-time engagement and measurable impact, helping brands achieve both reach and resonance.
As India’s advertising landscape becomes more dynamic and data-driven, Bright Outdoor Media Limited stands at the forefront redefining outdoor storytelling through innovation, scale, and strategic execution. With the festive spirit amplifying consumer sentiment, the company’s focus on premium formats and regional expansion positions it for sustained growth well into the new year.
