Hindustan Unilever’s iconic coffee brand BRU has launched ‘Bru-Minder’, an innovative #AI-led experience developed in collaboration with Google Gemini. The new activation allows users to upload personal photos and instantly generate customised “coffee moments” with friends and loved ones, seamlessly blending brand storytelling with immersive AI engagement. This initiative positions BRU at the forefront of digital consumer connection, offering a unique fusion of creativity, emotion, and technology.
Rajneet Kohli, Executive Director, Foods, Hindustan Unilever (HUL), explained, “Bru has always been the aroma of taste, romance, and connection a symbol of shared moments and heartfelt conversations. Continuing this legacy, our Bru Gold Freeze-Dried Coffee range delights the senses, one granule at a time, through cutting-edge technology. With Bru-Minder, we’re translating that same richness and warmth into the digital realm via Google Gemini, empowering consumers to craft the coffee moments they’ve always imagined. It’s a bold step forward that remains true to Bru Gold’s spirit: timeless, indulgent, and deeply personal.”
By integrating AI-powered personalization, BRU-Minder transforms ordinary coffee engagement into a highly interactive and emotional digital experience. Users can create memories, share their moments, and relive the joy of coffee rituals in ways that are highly individualized and visually captivating. This approach not only reinforces BRU’s emotional connect with its audience but also demonstrates HUL’s commitment to leveraging technology for meaningful brand engagement.
As the digital landscape evolves, HUL’s Bru-Minder exemplifies how #AI can enhance consumer experiences, merging sensory indulgence with the power of personalization. By turning everyday coffee moments into immersive stories, BRU strengthens its relevance among digitally savvy audiences while reaffirming its position as a brand that celebrates connection, creativity, and joy.
