Mastercard has announced the appointment of Jill Kramer as its new Chief Marketing & Communications Officer (CMCO), marking the start of an exciting new chapter in the brand’s global journey. Kramer succeeds Raja Rajamannar, whose visionary leadership transformed Mastercard into one of the world’s most admired and innovative brands.
With a remarkable track record at Accenture, where she helped nearly double the company’s brand value, Kramer brings a wealth of experience in brand transformation, digital innovation, and creative strategy. Her appointment reflects Mastercard’s ongoing commitment to redefining how technology, trust, and storytelling shape the future of global marketing.
Kramer’s leadership style blends data-driven insight with creative excellence, making her the ideal successor to lead Mastercard’s next phase of growth. She is expected to drive the company’s focus on AI-powered marketing, cultural storytelling, and sustainability-led initiatives, ensuring that the Mastercard brand remains both globally influential and deeply human.
Michael Miebach, CEO of Mastercard, commented on the transition, saying, “Raja’s impact on Mastercard and the marketing industry has been nothing short of transformative. His creativity, passion, and relentless pursuit of excellence have inspired all of us and helped make Mastercard one of the world’s most admired brands. We are deeply grateful for his leadership and look forward to his continued contributions.”
Under Rajamannar’s tenure, Mastercard redefined brand engagement with groundbreaking initiatives such as sonic branding, Priceless experiences, and AI-driven personalization. Jill Kramer now takes the helm at a time when marketing is evolving faster than ever, aiming to expand Mastercard’s global resonance through innovation and emotion-driven connection.
This leadership transition underscores Mastercard’s vision of staying future-ready while preserving its core identity of trust, inclusion, and purpose. As Jill Kramer steps into her new role, the brand stands poised to enter a bold new era one where technology, creativity, and empathy intersect to inspire the world of tomorrow.
