Eveready Industries India Ltd, one of India’s most trusted legacy brands, has announced The Minimalist as its Digital Agency Partner, marking a significant step in its journey to strengthen digital storytelling and connect with a new generation of consumers.
The collaboration aims to blend Eveready’s century-old heritage of innovation and reliability with The Minimalist’s cutting-edge creative strategy to build deeper engagement with modern, digital-first audiences. As the brand evolves in today’s fast-changing consumer landscape, this partnership symbolizes a renewed focus on insight-driven creativity, cultural relevance, and authentic brand expression.
Sahil Vaidya, Co-founder of The Minimalist, shared, “Eveready Industries India Ltd is a household name with generational recall, and its role in today’s fast-moving world is more dynamic than ever. Our approach will focus on insight-driven creativity rooted in culture, helping Eveready connect with a younger, digitally native audience while celebrating its legacy of energy and innovation.”
Echoing this vision, Anirban Banerjee, CEO of Eveready Industries India Ltd., said, “Eveready stands tall as a brand built on a century of trust and innovation. As we expand our digital footprint, we are delighted to partner with The Minimalist, an agency that shares our passion for creativity and progress. This collaboration brings together Eveready’s enduring legacy and The Minimalist’s digital acumen, paving the way for powerful storytelling and deeper consumer engagement.”
The partnership underscores Eveready’s commitment to evolve with the times while staying true to its roots. By leveraging modern digital platforms and innovative communication, the brand aims to energize its identity, amplify its voice, and continue inspiring trust across generations.
