Tech Mahindra has unveiled a refreshed brand identity that marks a bold step into the AI-first era, underscoring its commitment to agility, innovation, and digital transformation at enterprise scale. The redesign introduces a modern, unified design system that aligns with the company’s evolving strategy and reinforces its position as a global technology leader driving intelligent, future-ready solutions.
Mohit Joshi, CEO & Managing Director of Tech Mahindra, shared that the rebranding reflects the company’s next phase of growth, one built on a strong legacy of innovation and trust. “As we step into a new era defined by AI and digital reinvention, our refreshed brand represents the next phase of our journey one that honours our legacy while embracing the limitless opportunities ahead. This is our reintroduction to the world the same Tech Mahindra, but with renewed clarity and intent.”
Peeyush Dubey, Chief Marketing Officer, added, “Great brands tell a clear story, and our story is one of purposeful evolution. Our research affirmed the deep trust in the Tech Mahindra name and Mahindra heritage, so our goal was not to change the narrative but to sharpen its focus. The refreshed identity more contemporary, confident, and cohesive tells the world precisely who we are today: a future-ready partner built to deliver ‘Scale at Speed™’.”
This brand evolution represents more than a visual update it’s a strategic declaration of intent. As Tech Mahindra helps global enterprises harness AI-powered innovation, this new identity reflects both the company’s agility and ambition. It signals a future where technology, creativity, and human potential converge to redefine how businesses scale, transform, and lead in the digital age.
