Meta’s Q3 results underline the rising influence of business messaging on its platforms, with Click to WhatsApp ads surging 60% year-on-year. As businesses increasingly connect with consumers through chat, Meta’s suite of Business hashtag#AI tools is scaling globally, while ads in WhatsApp Status are poised to further boost monetisation.
CEO Mark Zuckerberg highlighted the growing commercial potential of messaging interactions, noting that users now generate over a billion active threads daily with business accounts. “From product queries to customer service, these chats are driving real commercial outcomes. Our Business hashtag#AIs will enable tens of millions of companies to scale these interactions and improve their sales at minimal cost,” he said.
CFO Susan Li added that the AI-driven initiatives are helping merchants automate lead generation and sales conversions. With expanded access to Business hashtag#AIs in Mexico and the Philippines, millions of consumer-business conversations have already taken place since July. Meta is now broadening availability to all eligible businesses in these markets and testing U.S. merchant integration, allowing companies to embed Business AIs on their websites, facilitating a seamless journey from ad to purchase.
Meta’s Q3 performance demonstrates the transformative potential of AI-powered messaging in driving monetisation and customer engagement. By combining advertising, automation, and conversational AI, Meta is not only strengthening its business ecosystem but also enabling companies worldwide to scale smarter, faster, and more efficiently.
