Monks, backed by S4 Capital Group’s integrated digital model, is redefining how cities connect with people not just as destinations, but as living, breathing experiences. With its pioneering use of AI, multimedia storytelling, and adaptive design, Monks transforms placemaking into a dynamic brand ecosystem that evolves alongside a city’s culture, citizens, and ambitions.
At the heart of this reinvention lies “Amsterdam in Motion”, a first-of-its-kind immersive multimedia experience that blends physical design with digital interactivity. Built around a maquette infused with projected, ever-changing content, it captures the rhythm and emotion of the city, ensuring that the story of Amsterdam is never static it grows and transforms with its people.
Victor Knaap, Chief Revenue Officer EMEA at Monks, shares, “Amsterdam in Motion is an unparalleled experience that represents a game-changer in city marketing. Its adaptive and enduring nature allows it to evolve with the city’s needs and offers endless possibilities for engagement and inspiration for governments worldwide.”
With this innovative approach, Monks isn’t just creating campaigns it’s shaping cultural narratives, inspiring cities to reimagine how they connect, communicate, and create lasting emotional impact in an age of limitless digital engagement.
