Amid a broader advertising slowdown, India has emerged as WPP’s strongest growth engine, delivering 6.7% revenue growth in Q3 2025, even as major global markets, including North America and Europe, reported declines.
The surge underscores India’s growing influence within the global marketing and communications landscape. Industry observers attribute the momentum to WPP’s expanding digital footprint, data-driven creative offerings, and early adoption of AI-led marketing solutions across its portfolio of agencies including Ogilvy, GroupM, Wunderman Thompson, and VML.
According to company executives, India’s digital advertising ecosystem now one of the world’s fastest growing continues to attract robust brand investments across e-commerce, fintech, and consumer goods. WPP’s partnerships with emerging tech platforms and its focus on local market innovation have further strengthened its leadership position.
“India has become a critical pillar of WPP’s global strategy,” analysts note, highlighting the region’s ability to deliver growth even as Western markets face softer ad demand. With rising digital maturity and a talent base driving next-gen creative and AI capabilities, WPP is increasingly positioning India not just as a growth market, but as a global innovation hub.
