In a move that reinforces its premiumisation vision, DIAGEO India has elevated Varun Koorichh to the role of Vice President – Marketing, Premium & Luxury. The appointment marks a key step in the company’s ambition to deepen its presence in India’s fast-evolving high-end beverage segment.
With over a decade of rich experience spanning PepsiCo and DIAGEO, Koorichh has built a reputation for driving brand transformation, digital innovation, and cultural resonance. His leadership has consistently blended creative excellence with strategic foresight a combination that will now shape DIAGEO’s most aspirational portfolio of brands.
As India’s luxury and premium spirits market experiences unprecedented growth, DIAGEO is doubling down on consumer-centric storytelling and purpose-led brand building. Under Koorichh’s leadership, the company aims to redefine how Indian consumers experience luxury, balancing global heritage with local authenticity.
Industry insiders note that Koorichh’s track record from leading iconic campaigns to building digital-first brand ecosystems aligns perfectly with DIAGEO India’s next phase of evolution. His appointment not only strengthens DIAGEO’s marketing leadership bench but also underscores its belief that premium is no longer a category it’s an experience.
With this strategic elevation, DIAGEO India signals a clear message: the future of luxury branding lies in creativity powered by insight, and heritage infused with innovation.
