Iconic fashion brand Killer Jeans has appointed Bengaluru-based agency First Sight as its performance marketing partner to supercharge its digital commerce growth. The partnership will focus on driving full-funnel performance across Meta, Google, and emerging digital channels, while optimising creative storytelling and leveraging data intelligence for measurable impact.
Through this collaboration, Killer Jeans aims to strengthen its direct-to-consumer (D2C) presence, engage younger audiences, and scale its e-commerce ecosystem with a performance-first, brand-consistent approach.
Akshay Khirodwala and Deepak Khirodwala, Founders of First Sight, said, “Killer Jeans is a legacy Indian brand that continues to inspire fashion across generations. Our goal is to accelerate its digital momentum through full-funnel performance marketing and data-backed decision-making, building a sustainable growth engine for its D2C business.”
Pankaj Ji, from Killer Jeans, added, “We were looking for a partner that not only understands performance but also storytelling. First Sight’s proven track record with high-growth brands makes them the ideal fit to elevate Killer’s digital presence and drive deeper brand engagement.”
