SalarySe, a fintech startup founded in 2023, has raised $11.3 million in Series A funding led by Flourish Ventures, with participation from Susquehanna Asia Venture Capital and other investors. The funding will accelerate the platform’s mission to scale salary-linked financial solutions that empower India’s salaried workforce.
Partnering with top banks such as HDFC Bank and RBL Bank, SalarySe enables employees to manage credit, rewards, and financial wellness through their salary accounts. Already integrated with over 100 corporates, the company plans to expand to 1,000+ organizations and reach 20 million employees within the next three years.
Piyush Bagaria, Co-Founder of SalarySe, said:
“Salaried employees are the backbone of India’s economy, yet they often lack access to transparent financial tools. With this round, we’re doubling down on our vision to make salary-linked finance empowering and inclusive putting employees in control of their money and their future.”
Ravi Kaushik, Executive Director & Head of Asia Investments, Flourish Ventures, added:
“SalarySe is bridging a vital gap by tying financial products such as Credit on UPI directly to income, enabling timely, fair, and responsible credit access. This approach supports both short-term liquidity and long-term financial well-being.”
Bhavanipratap Rana, Investment Advisor at Susquehanna Asia Venture Capital, noted:
“Products like credit-card-on-UPI are transforming how consumers engage with finance. SalarySe’s model anchored in employer partnerships is uniquely positioned to redefine financial empowerment for salaried Indians.”
With this raise, SalarySe is poised to become India’s go-to salary-linked financial platform, combining innovation, inclusion, and impact at scale.
